SEO. Video marketing. Facebook. Article marketing. What is the very best Internet marketing trick you have up your sleeve? Each one of these as well as a plethora of others can bring great results, but there is one Internet marketing technique that seems to result in high search engine page ranks with very little effort sooner than the others. Got your attention now? It’s social bookmarking.
Sure, it’s been around for almost a decade now, but social bookmarking has really only caught on in the last few years. And even now there are many Internet marketers who just aren’t sure it is worth the effort. However, the ones who ARE using it know that it is totally worth the effort.
What’s so great about social bookmarking services?
These websites attract the search engine spiders. For whatever reason, Google and other search engines love the bookmarking sites. IMers have reported that a website registered with a top social bookmarking service can receive a higher search engine ranking within days-as opposed to weeks and even months like other methods.
Furthermore, social bookmarking is easy to use. Once you decide on a few online services to try, you will see for yourself how simple it really is. The learning curve is low, which means you are not going to have to spend hours figuring this thing out. Register on a few sites and then spend a little time learning about each site’s unique features and then start submitting your sites and articles.
Not sure where to start? You may want to spend some time comparing the different services to determine which one is right for you. Here are the top ten social bookmarking sites to get you started:
Digg.com
Propeller.com
StumbleUpon.com
Reddit.com
Del.icio.us.com
Newsvine.com
Fark.com
Blinklist.com
Clipmarks.com
Shoutwire.com
Social Bookmarking Tips
If you are convinced social bookmarking is for you (and you should be!) signing up for one or more of the above services is obviously your first step. What comes next?
The social aspect comes in when you submit your site to the service, and the search engine spiders begin to crawl your site. Your site is likely to then achieve a higher page rank, which will ultimately increase your site traffic.
If your website contains desired information or something that is of interest to a particular group, you may find that your website gets rated highly within the social bookmarking service. This can result in the kind of site traffic every IMer desires-targeted traffic.
While submitting your sites to the social bookmarking website is important, exchanging social bookmarks with others can really maximize your efforts. It multiplies the times your links are out there for others to see. Plus the more votes your bookmarked pages receive, the more traffic you are likely to entertain.
You no longer have a good reason to shy away from social bookmarking. It is a great tool to add to your IM arsenal, especially if you are looking for site traffic sooner than later. As Internet marketing becomes more and more competitive, it pays to have a variety of marketing methods, especially one that plugs you into the world of social marketing so quickly and effectively.
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Social bookmarking has finally got a foothold. Social bookmarking is being seen by many marketing experts as a cost effective method of augmenting distribution of content, branding and image building and marketing. According to a survey, it has been seen that almost 28% of users on the Internet on a normal day have been tagging online content while 7% of users on the Internet have been either tagging or categorizing content. This method is being seen as a highly successful idea and this can be seen with the amount of success achieved by http://Del.icio.us.
Del.icio.us had acquired their first million visitors in 3 years but they acquired the next 2 million visitors within a span of 6 months. So what is social bookmarking? Social bookmarking can be compared to linking. Social bookmarks are basically links that help an internet user to classify, share, store and even search for content using a process called tagging. Tags just make it easier for internet users to find the content they are looking for. You can apply social bookmarks to content or information in different formats like PDF, video, blogs, websites, images etc.
Some of the top social bookmarking websites include StumbleUpon, http://del.icio.us, Google Bookmarks and Furl. Reddit and Dig are two social news websites, which are also considered as social bookmarking sites. The idea is to create positive content about your services, products or overall business and then optimizing the content on these social bookmarking websites.
Social bookmarking is an interesting concept that can be used for enhancing the process of marketing and promotions. What marketers can really do is allow sharing of content by the visitors. As a result, the bookmarks encourage a kind of functionality that is most often referred to as forward-to-a-friend process. Apart from this, marketers can also post their own content on different social bookmarking websites, which will initiate movement of traffic to their sites. In a sense, this is an online version word of mouth advertising where surfers share their bookmarks.
But for social bookmarking to be a real success, you need to have engaging or interactive content, which users will find useful, interesting and entertaining. It should be the kind of content that most users can recommend to others or forward it. The content should attract users and this is where creativity plays an important role. You will have to look from the perspective of an internet user to gauge what he or she might be looking for and then provide it. There are certain tips you can follow to make social bookmarking a marketing success for your online business and they are:
Understand the requirement of your audience and try to focus on topics that will interest your readers, audience or users.
Content should be interesting and yet easy to read. The more heavy words and sentences you use, the more difficult and unfriendly it will be for the reader. Look at the blogs – most blogs have reader friendly and more personalized content. Apart from this, you can also add bold and colored or highlighted fonts to assist in increasing readability.
The title should be interesting and hint at what the article is all about. If you want to provide information only on Pay-per-click then there is no point having a title like “The best internet marketing tools.” Readers will think that this article encompasses all the methods and it will be useless for a reader who wants specialized information about Pay-per-click. On the other hand if you have a title like “Less money, more traffic using Pay-per-click” This title will attract the attention of readers looking for specialized information on Pay-per-click and other readers who want information on internet marketing methods.
Keywords are extremely important in bringing traffic to your website. Use of keywords is a key factor that drives search engine optimization. If you don’t use the required amount of keywords then internet users or readers might not be able to find your article using the Google or Yahoo search engines.
Using a content format that will ensure readability is important. If the size of your font is too small then it might be difficult for most of the readers to appreciate the content however important the information provided by you may be. If you want users to tag your content then it is important that you place buttons at the top or the bottom of your article. You can also avoid clutter by including bookmark option of only those social bookmarking communities that are best linked to your business.
These are some of the ways by which, you can use social bookmarking to your advantage.
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Social Bookmarking is a significant thing for your online shop! And here I’m going to tell you why.
No visitors – no sales. You own a web-shop (or even many web-shops) and you want it to be profitable. There are several thing, on which it depends: hosting, design, prices, payment methods, additional services etc. One of the most important thing is your web-shop RANK in search engines. Yes, exactly rank helps your site to be easily found by potential customers. The higher rank of your shop, the higher it is in the list of searched information between other (including competitive shops) web-pages. Usually, customers look through only 1-2 first pages for needed shop and you must do everything to be on those first pages! High rank of your online shop helps to increase your traffic – to get more visitors (read – potential customers). That is what you need!
How make your rank higher? It is easy to answer but not so easy to do. Of course, it’s search optimization (SEO). And an important part of SEO is Social Bookmarking.
Social bookmarking is a way for Internet users to store, organize, share and search bookmarks of web pages. In a social bookmarking system, users save links to web pages that they want to remember and/or share. Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users – Wikipedia.org
Social bookmarking is a powerful tool in promoting your web store. The more people bookmark you shop, the more value it will get for search engines and the higher rank it has. It also gives your site more exposure. Your web-shop rank depends on quantity of links to your site on other sites. The fact is that links from social sites are more trusted than from commercial one (by Internet users and also by Google and Yahoo). But there is one “but” – social bookmarking by itself is quite time-consuming. Make bookmarking of your site easily and fast!
There are a lot of services designed to reduce the time and effort needed to socially bookmark a website. I’ll shortly tell you about one of the best. It is unique solution which will let your customers to bookmark your site: any your product, category or page into social favorites / bookmarking services – Social Bookmarks Supercharged osCommerce Module
Here are the most important Social Bookmarking Module Benefits for your online business:
- very simple way to bookmark your site
- your visitors promote your website – for you, without you
- increase link popularity – Improves SEO results in long run
- multiple design templates out of the box
Module Features:
- flexible bookmarks pane position suitable for any store design: choice from multiple predefined layouts are available
- turn on or off any bookmarking service
- support of all most popular bookmarking services – 120 out of the box and adding constantly
- support of Advanced SEO for osCommerce
- improves SEO results in long run
The goal of the Module is to help you to get more visitors, higher rank and, as a result, increase your sales. Don’t miss this opportunity and download free trial version here http://www.magneticone.com/store/oscommerce.modules/social.bookmarks.supercharged…oscommerce.module
Successful bookmarking!
Martin Wann, MagneticOne Company,
Want to Live a much Longer Life?
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Social Bookmarking is a significant thing for your online shop! And here I’m going to tell you why.
No visitors – no sales. You own a web-shop (or even many web-shops) and you want it to be profitable. There are several thing, on which it depends: hosting, design, prices, payment methods, additional services etc. One of the most important thing is your web-shop RANK in search engines. Yes, exactly rank helps your site to be easily found by potential customers. The higher rank of your shop, the higher it is in the list of searched information between other (including competitive shops) web-pages. Usually, customers look through only 1-2 first pages for needed shop and you must do everything to be on those first pages! High rank of your online shop helps to increase your traffic – to get more visitors (read – potential customers). That is what you need!
How make your rank higher? It is easy to answer but not so easy to do. Of course, it’s search optimization (SEO). And an important part of SEO is Social Bookmarking.
Social bookmarking is a way for Internet users to store, organize, share and search bookmarks of web pages. In a social bookmarking system, users save links to web pages that they want to remember and/or share. Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users – Wikipedia.org
Social bookmarking is a powerful tool in promoting your web store. The more people bookmark you shop, the more value it will get for search engines and the higher rank it has. It also gives your site more exposure. Your web-shop rank depends on quantity of links to your site on other sites. The fact is that links from social sites are more trusted than from commercial one (by Internet users and also by Google and Yahoo). But there is one “but” – social bookmarking by itself is quite time-consuming. Make bookmarking of your site easily and fast!
There are a lot of services designed to reduce the time and effort needed to socially bookmark a website. I’ll shortly tell you about one of the best. It is unique solution which will let your customers to bookmark your site: any your product, category or page into social favorites / bookmarking services – Social Bookmarks Supercharged osCommerce Module
Here are the most important Social Bookmarking Module Benefits for your online business:
- very simple way to bookmark your site
- your visitors promote your website – for you, without you
- increase link popularity – Improves SEO results in long run
- multiple design templates out of the box
Module Features:
- flexible bookmarks pane position suitable for any store design: choice from multiple predefined layouts are available
- turn on or off any bookmarking service
- support of all most popular bookmarking services – 120 out of the box and adding constantly
- support of Advanced SEO for osCommerce
- improves SEO results in long run
The goal of the Module is to help you to get more visitors, higher rank and, as a result, increase your sales. Don’t miss this opportunity and download free trial version here http://www.magneticone.com/store/oscommerce.modules/social.bookmarks.supercharged…oscommerce.module
Successful bookmarking!
Martin Wann, MagneticOne Company,
Want to Live a much Longer Life?
read more
You’ve probably heard the buzz about social media marketing (SMM). One of the components of SMM is social bookmarking. With the right advice and the right strategy, you can use social bookmarking to boost links to your company site and increase your site’s relevance for the keywords that pertain to your business.
The Opportunities in Social Bookmarking
Inbound links to your website are tremendously important to your search engine ranking. In fact, most search engine marketing experts believe that Google’s ranking algorithm is weighted far more heavily towards links than it is to keywords.
SMM offers many ways to generate these links for little or no cost – articles, social media sites and blogs are just a few examples. Social bookmarking is another.
With bookmarking, you save bookmarks to blog posts, articles and web pages (including your own). You tag them with a “keyword” of your own choosing (preferably related to your business). You can then add a “tag cloud” to your website. The tag cloud contains the tags you have created and directs users to the bookmarks you have saved for that tag.
What is the benefit for your business? Each bookmark links to your website or blog. With tag clouds, each keyword appears on your site, increasing the site’s relevance. Between the bookmarking site and the tag cloud on your website, you have a really great cross-promotional tool that opens up myriad opportunities for people to find you.
Consider the website of a Toronto marketing firm. They have a tag cloud with words like Toronto, search marketing, social media, blogging and so on. Each time someone visits their site, that person can click a tag and find the company’s bookmarks. They can then share those bookmarks with other users, which will point those users back to the marketing firm’s site.
Going in the other direction, people searching a bookmarking site may find the marketing firm’s bookmarks. Seeing that the company has posted some interesting and valuable articles on online marketing, they decide to visit the company’s site and add it to their social bookmarking network.
The Challenges of Social Bookmarking for Businesses
Like any kind of social media marketing, social bookmarking is low-cost, at least in terms of money. Where the “costs” escalate is in time. To do social bookmarking right, you need time to evaluate the various sites, add your bookmarks, comment on them, and interact with other users who share your interests. It is a big job.
Let’s look at the first step – deciding which sites to use. If you do a search for the top social bookmarking sites, you’ll get a huge list, like the one published on ebizMBA. So which ones do you choose? Delicious is one of the biggest, but would it be better to go for a smaller site, like furl or faves.com? Is it better to use all three, plus some social news sites, like Digg or Reddit?
Once you have made that decision, you need to decide how and when you will create the content you want to bookmark. Blogs, articles – what is the right amount of content and how often do you need to create it? You can really only answer that question by looking at social bookmarking as part of your overall social media marketing plan.
Answers to Your Social Media Marketing Questions
Social bookmarking and social media marketing are powerful marketing tools. To make the most of them you need to devote a lot of attention to the sites and create content regularly. You also need a comprehensive social media marketing plan that incorporates all of your content initiatives and your efforts to create bookmarks that direct people to that content.
A marketing agency that specializes in SMM can get you started. They can help you navigate the sites, schedule your content and get involved in the social media sphere. Even if you just sign on for a short-term contract to get started, you will find the SMM firm an invaluable partner in your “new media” marketing plans.
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